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Form
Experience
Mobility

A multi disciplinary creative design studio providing
innovative and feasible design solutions.

We have the

Experience, Expertise
& Bandwidth

Studio life

0
+

Years of Collective Experience

0+

Design Specialists

0+

Design projects

0Sq. Ft.

Studio Space

Our strategic approach first 
understands the value of your idea, brings
to life an improved emotion and ensure it
makes an impact

01

02

03

Our approach

01 Immerse

We uncover insights that require knowledge of the market, industry trends and strong understanding of user

  • User Research
  • Trend Study
  • HMI Evaluation
  • Ergonomic Study
  • Brand Language Study
  • Usability Analysis

02 Ideate

We combine technology, innovation and deep understanding of aesthetic forms to create quality, impactful and emotional experiences

  • Vehicle Design
  • Component Design
  • UX Design
  • System Design
  • User Interface design
  • Visual Design

03 Implement

We deliver design assets at scale with speed and quality through our specialized and experienced team

  • CAS Modelling
  • Class-A Surfacing
  • Prototyping
  • 3D Visualisation
  • Motion Graphics
  • Development Solution

Our Design Leadership


With strong Automotive
Leadership, we assign the right 
task-force who will fulfill your
design requirements.

Mark Jarvis

Innovation Guru
Head of International Business

Harsha Raju

Group Head
Creative design & Innovation

Hubert Tassin

Design Chief
Interior & Exterior

We believe

Good design starts
with people

INITIA creates human-centered products and experiences that empower the user.

Collaboration solves the most complex problems

INITIA brings together networks to act on systemic challenges such as mobility

Technology moves fast, human needs change slowly.

INITIA connects emerging technology to everyday needs and aspirations of users

Human Experience Is the Future of Design

INITIA designs for an experience-driven life

We partner with

Organizations
with a vision for innovation &
enthusiasm for the future

 

Startups

 

Mid-Size Mobility
Companies

 

Large Auto
Manufacturers

Want to get in
touch with us?

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